Join the National Red Ribbon CampaignTM
The National Red Ribbon CampaignTM aims to raise awareness of the dangerous effects of illegal drugs and to educate people about drug prevention. The origin of the National Red Ribbon CampaignTM was a response to the death of DEA Agent Enrique Camarena in 1985; friends and neighbors of Camarena began wearing red badges in his honor, which eventually inspired other parents to form coalitions with the goal of making a difference in the face of the destruction wrought by alcohol and illegal drugs.
Today, with the help of the National Family Partnership (NFP), “a national leader in drug prevention, education, and advocacy,”1 the Red Ribbon Campaign reaches millions of children and families across the U.S. with their message of drug awareness, education, and prevention. Red Ribbon helps to mobilize communities, encourages participation in drug prevention activities, dispenses educational prevention literature, and represents the concerns of parents and families to policy makers at all levels of government.
To be part of the Red Ribbon Campaign effort to help children grow up in a drug-free environment, you can take the Red Ribbon Pledge online! Join us in celebrating #RedRibbonWeek. Our children have the right to grow up drug free – and we have the responsibility to make that happen!